Assess Every Opportunity.

Win More Work. Grow
Your Business

Using our bid winning formula we have supported our clients in winning over $10 billion of contracts in the last 10 years. We have expert bid strategists, writers, managers and designers ready to work with clients and support their teams to generate winning bids.

The secret to our success? The ShineBid Masterplan™.


The Shinebid
Winning MasterPlan™

The ShineBid Winning Masterplan™ is a systemised approach to producing winning bids. It outlines the key stages for securing, strategizing, managing, producing and winning RFPs and proposals.

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The secret to our success

We create winning bids. By gathering invaluable intel, strategising, innovating, designing, managing and creating bid and tender proposals, we ensure that you are best placed to win the business you need. Our team of bidding experts are tenacious, consistent winners with vast bidding skills. They will work with you to help increase your success by enhancing your existing capabilities and generating a confident and compelling winning bid.

Fit To Fight

If you’re not winning enough bids in your market or if you are entering a new market start at Fit to Fight.



ShineBid can help you define what you want your company or project to achieve in the long term and outline how you will know when you’ve got there. With you, we’ll identify the root issues currently holding back your growth in sales both internally and externally.



You shouldn’t waste your time and money on the wrong customers. ShineBid will review your customers and your segments to generate intelligence and data for each. We will get to understand who are your high performers, what it takes to convert them and who you spend too much time on for limited return.


+Create the Gap

You have to stand out from the competition. To do this you need to understand your customers’ characteristics and your own. Establish how that works for your target segments and create your overarching value proposition.

Define Strategy

If you don't have a strategy then there's no point. It's vital to have an angle to help you understand how to beat the competition and win the bid. 


+Project Intelligence

Project Intelligence helps you to understand your customer and their drivers. And without it - you'll lose the bid. ShineBid will produce an intelligence report which analyses what this information means for your project and how it should inform your bid strategy.


+Win Strategy

Having a robust win strategy is critical. It gives your bid the necessary vision, purpose and focus to win. The output from our win strategy workshop will help you produce a bid strategy that will make sure your bid goes in a winning direction from the start.


+Solution Development

Our innovation workshops support your team to develop new thinking and approaches to key challenges. ShineBid will help you to challenge your usual approach with action-packed innovation workshops that will inspire your bid team to create the best solutions.



We can help design a proposal brand for you including style, concept and strapline. Your branding will create a whole set of associations rooted in your strategy, making your bid stand out in every way.

Implement Strategy

Focuses on living by your systems, including setting up the control sheet and having a bid to ensure your answer reflects your strategy. 

+Set-up & Management

ShineBid has tried and trusted tools and systems that keep everything on track. The way we organise bids and tenders gives you a smooth process for even the most challenging and complex of bids.


+Formal Client Engagement

ShineBid will help you make the right impression at the competitive dialogue stage and teach you how to gather the feedback you need to shape your offer. Coaching you through competitive dialogue and preparing you with bespoke materials.


+Writing & Review

Our bid writers help you choose what to put in your bid and what to leave out. Whether it's answer planning templates or our full copywriting service, adding some ShineBid gives you just the right amount of process and originality.

Sell Strategy

The hard work isn't over yet. This is the final stage of convincing the client that you are the right company for the job. 



ShineBid will help you from the start of your bid, giving you a vision of what your final bid or tender will look like. From creating templates and graphics to formatting your content - our creative team work on your bid document as part of your overall campaign.


+Executive Summary

Your bid's executive summary has the power to sway a decision. And you only get the chance to do it once. ShineBid's team of creative firepower produces high-quality executive summaries that help you communicate your key messages.


+Interviews & Presentations

ShineBid's interview and presentation coaching concentrates on the closing stages. Our experts deliver presentation and pitch preparation sessions, produce final media and critique dry runs. 

We've supported 100's of clients to win $billions of contracts in the public and private sector.

We Work In...


Built Environment


Business Process


Software & Tech


Professional Services

Who Operate Across Multiple Industries...

  • Roads
  • Rail
  • Defence
  • Design
  • Engineering
  • Facilities Management
  • Justice
  • Emergency Services
  • Education
  • Health
  • Housing
  • Regeneration
  • Social Care
  • Security
  • Hospitality
  • Customer Service
  • Moderation
  • Consultancy
  • Transformation
  • Recruitment
  • Telco

We have helped clients win work from:

Public Sector

  • 27 Local Government, Municipalities or State Agencies in the EU and USA
  • Crown Commercial Services
  • Defence Infrastructure Organisation
  • Department of Health/ NHS
  • Greater London Authority
  • HMRC
  • HS2 Ltd
  • Highways England
  • Homeland Security
  • Homes England
  • Major Landowning Trusts
  • Ministry of Defence
  • Ministry of Justice
  • National Roads Authority
  • Network Rail
  • Not for Profits
  • Scape
  • The Cabinet Office
  • The Crown Estate
  • Transport for London

Private Sector

  • 21 Developers
  • Airbnb
  • Apple
  • BAE Systems
  • Facebook
  • Goldman Sachs
  • Kerry Group International
  • Land Securites
  • MailChimp
  • Santander
  • Santander Asset Management
  • Stanhope

We Share what we know about
winning through blogs, vlogs,
cool graphics
and give it all away
for free.

Upcoming Events

Masterclass: Register your interest for 2019

99 Problems but a pitch ain't one




20 MARCH 2019