Masterclass: The Role of
Social Media in Winning Work

Date: Wednesday, 19th September 2018
Venue: TBC


08:30am – 09:00am             Registration & Breakfast
09:00am – 10:30am              Discussion
10:30am – 11:00am                Closure and wrap

Social Media Masterclass


Find out from Katy Howell, CEO of immediate future about how you can tap into your network, reach out to customers and improve your chances of winning a bid.


Social media delivers results. But more than connecting you to the bid prospect, you are able to communicate your strengths: your expertise, your key bid messages and most importantly, your personality. After all, people buy from people. 

Being social is more than just tweeting (unless you’re Trump), you need to create a social media plan around your bid. Especially, one that delivers on the nose when it comes to results.

This 2-hour session will guide you through the complexity of planning for social. Learn best practice in social content; understand how the data informs relevancy; and discover how and when to deploy paid media. You’ll walk away knowing exactly how best to build a social engine that delivers revenues and business impact.

What will you gain, learn & explore?

  • Find out where the value in social really lies (it's there if you know where to look)
  • Master your audiences and get real-time intelligence with social data that give you the edge
  • Discover your 'content tilt' and how to deliver thumb-stopping creative (think mobile)
  • Learn best practice principles that stop wasted social media efforts
  • The power of the connected network - it's smart social for bid teams
  • Pay to play in social - learn how to do that effectively and hand efficiently
  • Learn how to measure what matters and why vanity metrics need to be chucked in the bin

Presented by Katy Howell


Katy is a pragmatic (sometimes rather sweary) speaker. Named 4th most influential social media marketing expert by the Drum, Katy Howell, is CEO at social media agency - immediate future.

She regularly appears on BBC news and TV and Radio programs (without the swearing) and is billed as an authority on social marketing. She’s co-authored 3 books on social and is a regular contributor to the press. Her expertise lies in helping large brands squeeze the pips out of social media marketing. Now in its 14th year, her agency works with brands including; Fujitsu,, Thomson Reuters, Post Office, IBM, Selfridges, Staples Europe, Google, Diageo, JD Williams, Sony Music, and many more.

Reserve Your Place