Masterclass: The Role of
Social Media in Winning Work

Date: Wednesday, 19th September 2018

Venue: Icons of Denmark, 1-2 St. John's Path, Clerkenwell, London EC1M 4DD


08:30 - Registration & Breakfast
09:00 - Welcome from Katy Howell, CEO
09:10 - Discussion
10:30 - Closure and wrap

Social Media Masterclass


Katy Howell, CEO of immediate future will teach you to tap into your network, reach out to customers and improve your chances of winning a bid.


This great opportunity will enable you to connect to the bid prospect. Learn how to communicate your strengths: your expertise, your key bid messages and most importantly, your personality. After all, people buy from people. 

You will be exposed to the complexity of planning for social. Learn best practice in social content; understand how the data informs relevancy; and discover how and when to deploy paid media. You’ll walk away knowing exactly how best to build a social engine that delivers revenues and business impact.

What will you gain, learn & explore?

  • Find out where the value in social really lies (it's there if you know where to look)
  • Master your audiences and get real-time intelligence to give you the edge
  • Discover your 'content tilt' and how to deliver thumb-stopping creative on mobile
  • Learn best practice principles that stop wasted social media efforts
  • The power of the connected network - it's smart social for bid teams
  • Effectively and efficiently pay to play in social
  • Measure what matters and why vanity metrics need to be forgotten

Presented by Katy Howell


Katy is a pragmatic (sometimes rather sweary) speaker. Named 4th most influential social media marketing expert by the Drum, Katy Howell, is CEO at social media agency - immediate future.

She regularly appears on BBC news and TV and Radio programs (without the swearing) and is billed as an authority on social marketing. She’s co-authored 3 books on social and is a regular contributor to the press. Her expertise lies in helping large brands squeeze the pips out of social media marketing. Now in its 14th year, her agency works with brands including; Fujitsu,, Thomson Reuters, Post Office, IBM, Selfridges, Staples Europe, Google, Diageo, JD Williams, Sony Music, and many more.